Senior Influencer Alert: Coastal Grandma

When I, as your Senior Influencer, come across something new and interesting, it is my sworn duty to report back to you. Well, this past week a friend turned me on to something new that I need to share. It’s a fashion trend sweeping social media called the Coastal Grandma, a term coined by TikToker Lex Nicoleta. The good news is that you don’t have to be on the coast or a grandma to embrace it. In fact, it could be that the whole thing is being appropriated by people under 40, which seems wrong.

I mean, Grandmas have so few trends to call our own that don’t have something to do with incontinence, dentures or afib not caused by a heart valve. It would be a shame to have to share one. Although I would happily share incontinence.

But I digress.

The Coastal Grandma trend is grounded in Nancy Myers’ movies, especially the ones with Diane Keaton. I have embraced it completely as you can tell by the white button-down shirt I’m wearing in the picture with my ridiculous children above.

Here are some other tale tell clues that you may be a Coastal Grandma.

Jack is also sporting the Coastal Grandma look.
  • You have several white or blue starchy shirts that you button and tuck haphazardly into white linen pants or blue jeans.
  • You wear a nubby white sweater slung casually around your shoulders, even in summer.
  • You live in a ramshackle two-story house somewhere in New England–in your imagination. It is there that you walk barefoot on the beach, often spreading a worn plaid blanket on the sand very close to the waves, and enjoy a heartfelt convo with a friend who is dressed like you.

This house is filled with white furnishings (probably to disguise the sand) except for an array of blue and white Chinoiserie ginger jars.

You drink white wine and lots of it.

Punctuating your bleached white aesthetic are shots of rattan in lampshades, chairs, picture frames and baskets (baskets are everywhere, stuffed with something soft and white–no, not bunnies!)

In addition to your white shirt, nubby sweaters and baggy white pants, you are drawn to bucket hats, straw totes, flowy white dresses and leather slides.

You sit on your deck in Adirondack chairs around a firepit, even in summer.

You identify with Ina Garten, Oprah, and Cameron Diaz in “Holiday” but not Kate Blanchett. Martha Stewart is the epitome of the Coastal Grandma, I mean literally.

So there you have it. The newest thing. Grab your bucket hat and meet me on the beach. I’ll bring the wine.

6 thoughts on “Senior Influencer Alert: Coastal Grandma

  1. Hysterical!! I needed to laugh…thank you senior influencer(still chuckling).🤣

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